Email Marketing & Automation Specialist - Urban Adventures
Job No:
IG187
Location:
Melbourne, Australia / Toronto, Canada / London, UK
Intrepid was founded to create a style of travel that could benefit both travellers and the places and people they visit. Almost 30 years later, this is still integral to who we are and what we do. As we’ve grown into the world’s largest adventure travel company, we’ve learned the more we grow, the bigger difference we can make in the world.
The Intrepid Group now comprises of four tour operator brands, more than 20 destination management companies, a not-for-profit foundation and over 1,800 global staff and leaders. In 2018 we became the world's largest travel B Corp, which means we're committed to being a business that benefits both people and the planet.
Just like any good journey, ours is still going - with new adventures and new friends along the way. And although we’re a bit larger these days, we’re still run by travellers, for travellers. And we always will be.
For more information, head to https://www.intrepidgroup.travel/
Job summary
Urban Adventures is on the hunt for a tech-savvy marketing whiz to lead our Salesforce-based automated marketing strategy. This is a full-time position to be based in Melbourne, Australia.
The Email Marketing & Automation Specialist is the subject matter expert for marketing automation at Urban Adventures. The role will be responsible for developing and delivering best-practise marketing automation programs using CRM and marketing automation platforms. As marketing automation evolves, you will ensure Urban Adventures remains best in class and delivers a personalised communications experience for our customers.
Who are you?
- Tertiary qualification in Marketing, Business or related discipline with 3+ years’ experience.
- Hands-on experience building and executing marketing automation programs from Salesforce Marketing Cloud or a similar email platform.
- Experience with enterprise-level CRM software.
- Experience with customer relationship management and ability to apply principles to improve automated communications.
- Ability to use data and analytics to inform and optimise communications across the customer journey.
- Experience providing training and support for multiple platform users.
- Ability to work in a complex, fast-paced environment with multiple stakeholders, work streams and tight timelines.
- Analytical skills with a strong understanding of relational data sets.
- Excellent Microsoft Excel, HTML and SQL skills.
- Collaborative team player with excellent interpersonal and problem-solving skills.
- Alignment with the Intrepid Group values of growth, innovation, integrity, responsibility, fun, passion.
What will you be doing?
- Lead the implementation of Salesforce, and subsequently ensure that our e-marketing utilises the maximum amount of data from Salesforce.
- Responsible for developing and delivering best-practise marketing automation programs using CRM and marketing automation platforms.
- Set up our automation and eCRM programs, as well as implement segmentation, dynamic content and personalisation into our eDMs.
- Act as the subject matter expert for marketing automation at Urban Adventures and deliver communications and training to internal teams on marketing automation best-practise and usage.
- Ensure Urban Adventures remains best-in-class and delivers a personalised communications experience for our customers.
- Work with the marketing team to optimise their e-marketing and advise the best ways to drive growth from this channel.
Applications close 11 March 2019
Please view the job description for more information
